Make it possible for leads to be added WITHOUT having to log-in to a pre-existing account

What specific challenge or problem does this idea solve?

If I wanted to make a campaign to re-engage previous leads, they can not be added to any automations if they already have a DSP account. This significantly reduces the amount of leads I can collect, especially if targeting dead leads.

How should this work?

Potential leads can fill out the lead form regardless if they have an email associated with a parent portal.

Who will benefit (Admins, Staff, Students)?

Literally everyone.

How will this change impact your daily tasks or overall experience?

As of right now, I have no need for the leads system because it is not possible to use for anyone who may have been interested in my studi previously. I like to use lead forms to collect interest in specific events/promotions, and can not do that when a majority of people I could target have already created a DSP account in the past.