Greatly increased clarity on ticket purchase landing page

We have received multiple complaints about the ticket purchase landing page. Namely there is no way to clearly identify how to make the purchase. There is only a small logo between two larger area with no text. A user would have to see the link appear when the mouse rolls over it. People have told us they assumed there was an error and left the site.

It would be ideal for a larger, explicit place to begin the ticket purchase process.